What elements should a Landing Page have?

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Before we start, we want to remind you of the basic elements that your Landing Page should have.

Ok, it's not that bad! Don't be discouraged, this is just to keep in mind the basic structure of a Landing Page, and thus avoid making mistakes when creating your Landing Page:

Errors in the creation of your landing page

You've probably already refreshed your gambling email list memory with the basic elements that you should take into account to avoid making mistakes when creating your Landing Page , but let's go into a little detail about what each one represents:

1A-Main Title
It is the title of your promotion and service offer.

1B- Support Subtitle
It works as extra information that reinforces the main message of the offer or promotion.

2- Hero Shot
It is the visual content that your Landing Page will have, and it must refer solely to the product you are promoting.

3A- Benefits of your Products
You can make a much more detailed list about the benefits you give to your Buyer Persona with your product or service.

4- Testimonials
It is a powerful element because by showcasing the experiences that real people have with your product, users will have a more honest perspective about your brand on the Landing Page .

5- A unique and objective call to action
Known as the Call to Action , it is the most direct invitation for your user to act within your Landing Page.

6- Form
Depending on the objectives you want to achieve with your Landing Page, you can have a form or not.

For example: if your goal is to generate leads, you should include a form; on the other hand, if your goal is to communicate something specific to your Buyer Persona about your product and take them to the next phase of your Sales Funnel, you only need a call to action button.

What are the mistakes when creating your Landing Page?
Yes, we know you've been asking yourself this question since you started reading the article. Is it you who is the problem? Or is it your Buyer Persona who is wrong? Why is your Landing Page not converting?

We regret to tell you that the customer is always right, and it is quite possible that you are the one who has made several mistakes during the creation of your Landing Page, but fortunately we are here to support you.

Mistake Number 1: You haven't defined the purpose of your Landing Page
This is FATAL! How will you create an effective campaign and attract your audience with your brand if you have not determined the purpose of your Landing Page. To do this, you must be clear about the following:

Lead Generation:
As we explained above, landing pages that aim to capture users' contact information to grow their database will have a form on the page, which should be as precise and short as possible.

Remember that asking for too much personal information can overwhelm your potential leads and scare them away before they complete the fields you require.

Click through to the Landing Page:
Its sole purpose is to persuade the visitor to click on the landing page to reach another page. This method is widely used for e-commerce sales funnels .

The idea is that the landing page presents valuable content about the product or service, to inform the user in detail before they make the purchase decision. Therefore, only a call to action button with a clear and direct message is required.

We recommend that you define what you want to achieve through your Inbound Marketing strategy , so that you formulate a successful campaign and the leads you receive on the Landing Page become happy customers with your product.