You position yourself in search engines

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A blog is definitely the best strategy to position your website in the main search engines, because in the case of Google, for example, it is not enough to have a nice website to be shown among the first 10 results.

To achieve this positioning you need to furniture manufacturers in usa email list develop quality content that is relevant to the user, and that also complies with the use of keywords and other SEO positioning techniques, but without a doubt having a blog linked to your website is the best option to achieve being in the first places of the search.

It gives value to your brand
Value replaces direct sales. By adding value to your brand through interesting content that solves a problem for your potential client, you position yourself positively in their memory and you can be sure that they will take you into account when choosing who they are going to buy from.

It is easy to use and economical
Most blogging platforms are easy to use and you can publish instantly if you want. You don't need any web programming or related knowledge to create and manage a blog.

It sets you apart from the competition
Through a blog you can demonstrate your differential value in relation to your competition, without even saying it. By simply having quality content that meets the expectations and needs of your audience, you give credibility and authority to your company as an expert on a certain subject, which automatically puts you several steps ahead of your competition.

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You optimize your investment in advertising
Although having a blog is not completely free, advertising spending is considerably optimized, because you can distribute your investment focused 100% on people who are really interested in your product, without wasting money on TV or radio commercials, where you don't know for sure if the person watching is interested in your brand.

Generate new clients
According to a study by HubSpot, B2C companies that use a blog get 88% more leads , that is, potential customers who leave their details by downloading a Call To Action , per month than those that do not. In other words, if you have a blog, your chances of generating new customers increase a lot if you constantly work on its organic positioning and these customers also become promoters of your brand.