What is a Lead and How Do They Make You Sell More?

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What is a Lead?
Contents
1 What is a Lead in Online Marketing?
2 The Importance of Leads
3 Types of Leads According to the Stage of the Life Cycle
3.1 Subscriber or Information-Qualified Leads (IQLs)
3.2 Marketing Qualified Lead or MQL (Marketing Qualified Lead)
3.3 Sales Qualified Lead or SQL
4 What is the importance of lead quality?
5 What are SQLs and how are they linked to Leads?
6 Contact and Lead? What is the difference?
7 We have the leads, it's time for Lead Nurturing and Lead Scoring!
7.1 Let's talk about Lead Scoring
8 How to generate leads?
8.1 The story continues…
9 Tricks to generate Leads
10 Conclusion
In Inbound Marketing, contact with users interested food and beverage email list in your product or service, leads , is essential. Therefore, it is important to maintain fluid and fresh communication with your target audience.

How do you connect with your audience? This is where things get tricky, as there are different ways to maintain ongoing communication with your audience.

So what can you do? The first thing is to be clear about what a lead is and what their role is.

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What is a Lead in Online Marketing?
According to Inbound Marketing, a lead is “a person who has identified themselves and shown interest in your product or service in some way.”

Of course, this definition of a lead is not absolute. However, it is important to highlight the most decisive aspects of the concept to understand the role of leads in digital marketing strategies .



In this sense, we can say that leads are the initial phase of the purchasing cycle. In addition, they are one step higher than a subscriber or a follower on a social platform.

Another important element is that these users have shown interest in one of your products. As a result, they will become customers in the short or medium term.

The Importance of Leads
To understand that you really need a lead strategy in your company, you first need to understand why, and what makes them different. In this sense, we must say that leads allow companies to get to know their customers in depth. Why? To be able to classify them later and thus draw up effective sales strategies.

Leads are a fundamental part of any digital marketing strategy. They are the tool to determine the level of interest your audience has in your products and/or services and how committed they are.

Types of Leads According to the Stage of the Life Cycle
There are many possibilities for an individual to register in a landing page database. That is why there is not just one type of lead, but several of them. Each one represents a different point in the purchase cycle.

This is how you can find:

Subscriber or Information-Qualified Leads (IQLs)
User who has visited your website and left their email address so you can send them more information.

Subscribers are known as cold leads. They are potential customers who are far from making a purchase. They are also defined as TOFU (“Top Of The Funnel” in Content Marketing and the “discovery” stage in the Buyer Journey of Inbound Marketing). They are customers who do not yet have all the necessary information to continue through the sales funnel , but who have already shown interest in what you offer.

Marketing Qualified Lead or MQL (Marketing Qualified Lead)
This is a lead with a higher chance of becoming a customer. It also meets certain characteristics (Example: Marketing Director of a company with more than 200 employees) and/or behaves in a certain way (Example: visited a product page on your website).

This type of Lead is in the MOFU (Middle Of The Funnel in Content Marketing and the Consideration stage in the Buyer Journey of Inbound Marketing), because it is right in the middle of the purchase cycle. To determine whether or not they are SQL, they have been asked for a little more information than their name and email.