How does choosing a Buyer Persona benefit your Inbound Marketing strategy?

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Understanding Inbound Marketing and the definition of Buyer Persona, you must be very clear that the main benefit of it is the definition of a much more limited and determined group, of tastes and needs, of potential clients and target audience.

It directly represents having a much deeper understanding of what the consumer needs and wants on digital platforms, thus referring to an Inbound Marketing content strategy minimized to what is important and what will lead to pushing the campaign to meet and achieve the objectives.

These profiles also represent much fishing and forestry email list more detailed benefits for Inbound Marketing, such as:
– Determine how your potential customers spend their time on the web, which could give you better insights into how to allocate your online budget.

– Reallocate the human resources you have at hand , knowing which platforms your potential clients are really using online.

– Determine how your audience speaks and duplicate that language to avoid interrupting the conversation, truly being an adding agent within it as a brand or product in an organic and positive way.

– Provide more personalized experiences to potential customers through audience segmentation.

– Generate content (blog posts, videos, tweets, posts, etc.) with a specific audience in mind, saving time and obtaining much more positive results.

– Develop landing pages that are much more positive and committed to the needs of your potential clients.

Other considerations that may be useful to you
When you sit down to write, whether it is a blog entry, an e-book, a post, etc., you must take into account which profile of your Buyer Persona you want to target and what problem or question you will solve for them.

The idea is to be there when they do a Google search, so you should write with their needs and how they search for them in mind.

Additionally, knowing who your buyer is and how they behave when they have a concern or need to purchase a product or service will make it easier to determine what type of content is ideal for them depending on what stage of the Buyer Journey they are in .

The benefits of defining Buyer Persona profiles, putting into practice the tools generated by Inbound Marketing, are many and varied, but in general terms it will always refer to having a better understanding of what your audience is and how they behave on the web , which corresponds to help you know how to sell your brand or product to them.

5 Common Mistakes When Creating a Buyer Persona
A Buyer Persona is the center of an Inbound Marketing strategy and without correctly establishing who to target, all your efforts will be in vain.

Before you start putting together your questionnaire, you need to avoid making these mistakes:

1. Conducting market research without consulting the potential client
The key to creating a Buyer Persona is knowing the real needs of those who can become customers , so when you start collecting information based on assumptions, internal company studies or through online or supplier consultations, you are deviating from the reality that you need to know.

One way to gather real information to build an accurate buyer persona is by talking to people who have had some contact with your brand, recent customers, and even those who decided not to buy from you.

How do I know who didn't buy from me? Check your database, analyze which of the many visitors did not complete any action with you; did not download an Ebook, abandoned the shopping cart, etc.

2. Focus on describing the ideal customer and not on their purchasing decision
It is not a bad idea to describe the customer, because at the end of the day it is their personality and interests that we want to know in order to learn details about their purchasing behavior. However, we must always make a special effort to find out what motivates them to buy.

The reality behind the definition of Buyer Persona is knowing which factors influence the customer's purchasing decision and, at the end of the day, no matter what techniques you use, the intention is to influence the buyer's behavior.

To describe the consumer's purchasing decision, I recommend finding answers to these 5 questions:

What characteristics of my business make the customer prefer me and not the competition?
What is the solution that my ideal client expects me to solve?
What is the problem that prevents my ideal client from choosing me?
While my ideal client decides, who or what factors can influence their purchasing decision?
How do your consumers evaluate your competition? Are there critical aspects that give you an advantage?
Your products, services, solutions and content need to be created to solve a problem or complaint of real people , and to do so you need to work strategically to ensure that your future buyers find you naturally.

3. Create many Buyer Personas
We understand that going through the transition from target audience to buyer persona leaves certain bad habits that are difficult to break, such as the idea of ​​making a product for a wide audience.

When you create many Buyer Personas, you are covering more than what your solutions can provide to those potential customers.

You're probably wondering , " What is the correct Buyer Persona number?" Well, I'm telling you that you're asking the wrong question. Instead, you should ask yourself how many solutions your product, service or content provides.

You should always prioritize and never forget the type of person you want to reach, focus on them and prepare an ideal product so that those people become ideal clients .