Customer testimonials and reviews on a company website – especially in the age of social media – are incredibly important. It doesn’t matter if you run a small coffee shop or provide programming services to clients from all over the world. There are a number of reasons why you simply must get references, reviews and recommendations. Today we will look at why it is worth it and how to do it.
First, let’s see what the research says on the subject…
offer something in return
simplify processes
How to use customer recommendations and opinions in marketing?
Customer recommendations and opinions – research on their role
Did you know that as many as 83% of consumers admit that they trust poland rcs data recommendations from family and friends ?
Let's compare this with the information found in the Bright Local report :
90% of consumers used the internet to find local businesses last year;
82% of consumers read online reviews, with 52% of customers aged 18-54 always doing so;
the average customer reads about 10 reviews before being able to trust a brand;
92% of customers are more likely to buy a specific product after reading positive reviews about it.
Why are customer reviews crucial for business development?
How to get customer recommendations and reviews?
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