Keys to posting on LinkedIn according to a schedule

[subornaakter20]

By its nature, LinkedIn is another perfect social network for generating B2B relationships and since the vast majority of its users are professionals or business owners (57% of users according to LinkedIn), posting your content during work hours will not be as effective.

There are 1.3 million products promoted on the platform's pages worldwide. Which means you have a lot of work to do to stand out and therefore, know the best time to post on your social esinc email list media.

It is recommended to post content in the early hours of the day and after the end of the work day . This makes sense since if the content is aimed at professionals, they usually spend all day at work.

LinkedIn posts schedules

As you can see in the image, the best days to share content on LinkedIn are Tuesdays, Wednesdays and Thursdays. The worst are Mondays and Fridays.

My final recommendations
You may be wondering, how does knowing what information is going to help me? Simple, when you know the best time to post on social media, you have the power to increase your brand's interactions with your customers, potential customers and followers, which in turn will allow you to have a timely presence.

Being there when the user is so demanding allows you to build a relationship beyond the mere fact of selling them something.

Despite the advantages of knowing the best time of day to share content on social platforms , I insist that it should not be the focal point of your strategy.

There is another important aspect, such as creating useful, valuable or entertaining content. It will be useless to publish just when the user is active if you have nothing to offer. You will go unnoticed.

One of the disadvantages of digital marketing is that what works for your competition doesn't necessarily have to work for you.

Another recommendation I must give you is that you should not be guided only by the data or statistics you find on the web. It is okay to try and fail. Do tests; try your own way and put your own conjectures into practice.

Draw your own conclusions after each trial and error, analyze your results and act accordingly.

I'll leave you with something to think about: If the best time to post on social media is supposed to be 3:00 pm on some platforms and you schedule your content to go out at that time, don't you think that instead of helping you, it makes your situation worse since your competition and the entire market would be posting at that time?

See? Maybe not everything should be focused on the schedule, rather look elsewhere in your plan, maybe the lapse is not the best time to post.