Pinterest Ad Targeting

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Pin Carousel
This format is similar to a Promoted Pin or Promoted Video Pin, except you can present multiple photos or videos at once, which the viewer scrolls through like cards (similar to Instagram).

I recommend that you promote several products or multiple features of one product in this way.

You can place 2 to 5 cards in one carousel. Each of them has its own title (up to 100 characters, but I suggest focusing on the first 30-35 and including the most important information, because they will be visible at first glance), description (up to 500 characters, but focus on the first 50-60, for a similar reason) and link.

The ability to redirect from each tab to a different landing page is a great way to increase conversions with a single ad.

Shopping Pins
With this format, you upload products from your offer and create something like a nigeria rcs data catalog on Pinterest. It looks a bit like on Facebook or Instagram.

This is a great thing to do when you want to advertise a new collection, e.g. clothing, or general new products in your product range.

You mark each photo with something like labels, which, when clicked, display detailed information about the products in the photo to Pinners.

A good practice is to add a maximum of 4-6 such designations and redirect from each to the appropriate content on the page. So that the user can purchase the advertised goods.


When it comes to targeting your Pinterest ads, you can choose from standard metrics like gender, age, location, language, and devices.

There are also much more interesting variants than demographics, geography, etc. Among them: interests, keywords, location, and the icing on the cake, the recipients.