when targeting very narrow audiences with proven effectiveness (or high conversion potential), for example as part of remarketing;
if you want to reach all (or rather: as many) recipients as possible in a given group;
In other cases, I do not recommend and personally do not use this option.
Unique daily reach vs reach-optimized campaigns
Want the most control over your target group reach? Use the right advertising objective morocco rcs data – Reach – or the right form of advertising purchase: the Reach and Frequency model (which I will write more about later).
Unique Daily Reach is an intermediate solution – on the one hand, it allows you to choose a different advertising goal, but on the other hand, you give up the key to the meaningfulness of a given goal, optimizing it for the event related to it.
So is it worth using? It's not an option I would recommend to advertisers looking for only proven solutions.
However, if you have already carried out other optimization activities – campaign structure, work on creation, selection of target groups, etc. – then you can afford this type of experimentation.
I hope their results will be as fruitful as possible, which is what I wish you, of course!
It works best in certain situations:
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