How to capture leads with pop-ups?

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The key factor to obtain leads by using pop-ups is to be very clear about the expected objective, which is nothing more than obtaining the email addresses of visitors.

In this way, we will focus on what is crypto email list really important. However, it is necessary to take into account the following:



Defining the value proposition
If you put too much information in the pop-up, people will hardly read the entire content, so you need to define a unique and easy-to-read value proposition.

In the pop-up window you must describe a value proposition that is easy to achieve so as not to waste users' time and they can become future leads .

It is best to activate the pop-up only when the user has reached a certain point in the post. If the user has read it to the end, it is very likely that the content is of interest to the user and they may not mind leaving their email address.

If the pop-up has an interesting claim, a subtitle with valuable information and also a single field for the form , it is very likely that you will achieve the objective.



Gaining the trust of users
With pop-ups you can gain the trust of your users by making it clear that they have a specific need or problem to solve, which is why it is necessary for you to know them well.

The recommendations to gain this trust are as follows:

Make clear what you offer.
Have an attractive image.
Unmissable offer.
A CTA that really calls for clicking the button.
Have an easy form to fill out in a short time.


Be creative
The most effective thing when it comes to advertising, whether digital or not, is creativity . There are thousands of pop-ups used by the competition, you should try, in addition to making your pop-up stand out, to stand out above the competition so that leads prefer you.

Never underestimate the value of a copy; if it is truly creative and attractive, your users may not be able to resist subscribing to your Newsletter.

There are websites that risk placing pop-up windows that take up the entire window and do not even allow a glimpse of the content on the page: they give the user two options: either subscribe or close the window to continue reading the content.

This type of ad could work as long as the creativity is at its best.

Another thing you need to understand is that pop-ups are only part of the job.

You should not only wait for subscriptions, you should also take care of those subscriptions and be as creative as possible with your newsletter work.

Obtaining leads may be easier than converting them, so we recommend that you review the Inbound Marketing methodology.



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Other uses for pop-ups
In addition to being very useful for collecting emails and thus building a good database for Newsletters, pop-ups also have other uses with their ad format.

These other uses are important for you to take into account and we present them to you below.

Answer a user's anticipated question before they ask it. For example: Available for Argentina, buy here!
Invite them to download an ebook, guide, or some other interesting piece of content. For example: Download the free book now.
Offer unmissable discounts. For example: 50% off your first purchase. Use a coupon or discount code.
Ask your visitors questions to find out about their habits or preferences. For example: Who will win the final? Vote now!
Launch a new product or line of your brand to the market. For example: Get to know our new product before they tell you about it here.


Conclusion
Pop-ups are a risk, and it is up to each person to decide whether or not to take them.

However, it is an option to consider if you are 100% clear about your objective: capturing leads through their emails.

On the other hand, we recommend that you always try to answer the question: does it provide any value to my users? If the answer is yes, you can move on.

When considering implementing a pop-up, you need to take your customers into account, since you owe it to them.

What are their preferences, needs or problems? It is also important to ask yourself what phase of the buyer's journey they are in, but that is a topic for another article.