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The brand manual is the document that dictates the rules for everything related to your company's visual identity. It helps ensure that communication is consistent with the personality of a brand. And, if you apply it properly, you will be able to distinguish yourself from your competition and achieve more effective positioning.

If you want to know what elements this document should have and how to create it, today we will tell you the main keys that you should take into account when creating a corporate brand manual .

What a brand manual should have

Determine your brand's personality
What is the need that you cover in the market? The product or nigeria number data service that you offer will be the first step in defining your company's personality . What sets you apart from the competition? These can be different aspects, such as the raw materials that you offer, customer service or warranty.

You should also take into account the audience you want to target. For example, if it is a young audience, you will have to position yourself as a young, fresh and dynamic company. Aspects that will be directly related to your visual identity and the guidelines you set out in your brand manual.



Materialize your brand's personality
Once you are clear about the attributes that distinguish your company and your product from the competition, you will have to begin to design and shape the different elements that will make up your visual identity.

Therefore, it is important that you carry out several tests until you find the right one. To do this, it is advisable that you hire the services of a professional to help you choose the best combination. Colors , for example, determine and show the personality you want to convey and the traits that distinguish you. Blue shows professionalism, stability, health, truth, confidence, tranquility, etc.



The main elements that your manual should have
Your corporate brand manual will be your guide when carrying out any communication action (advertising, website, etc.). It will be the guiding thread of your company's personality. Therefore, all the elements that make it up must be identical and cannot vary. They have been selected after a prior study and respecting them is vital.

Therefore, the logo , typography , colors, symbology and style of the illustrations are some of the elements that will be defined. Maintaining the same style is vital and is what will help your brand to be easily identifiable among the public.