What are backlinks?

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Backlink is a link that a website obtains from another.

Backlinks have a huge impact on a website's prominence in search engine results.

That is why they are considered very useful to improve SEO ranking .

Search engines calculate site rankings using christian churches email list multiple factors to display search results.

No one knows for sure how much weight search engines give to backlinks when listing results. What we do know for sure, however, is that they are very important.

Backlinks should be natural, this means that a website should not use artificial ways to create backlinks for its own websites.

The quality of backlinks is much more important than the quantity.

Glossary of common terms related to backlinks
Link Juice: When a web page links to any of your articles or to your website's homepage, it becomes a "link juice." This link helps improve the ranking of the article and also improves the domain authority.
No-Follow link: When a website links to another website, but the link has a no-follow tag, that link does not pass link juice.
These types of no-follow links are not helpful with regards to a page's ranking as they do not contribute anything. This is because, generally, a webmaster uses the no-follow tag when he links to an untrustworthy site.

Do-Follow Link: By default, all links you add to a blog post are “do-follow.”
Linking Root Domains: refers to the number of backlinks coming to your website from a single domain.
Low-Quality Links: Low-quality links are those that come from automated sites, spam sites, or even pornographic sites. Such links do much more harm than good.
This is one of the reasons why you should be careful when buying backlinks.

Internal links: These are links that go from one page to another within the same domain. The process itself is known as internal linking or interlinking.
Anchor Texts: The text used for hyperlinks is called anchor text. Anchor text links work very well when you are trying to rank for particular keywords.
Importance of backlink strategy
Backlinks are important for a number of reasons.

The quality and quantity of pages that link to your website are some of the criteria used by search engines. This is the case for Google when determining your ranking in its search engine results pages (SERPs).

The higher a site ranks in a search SERP, the better for your business: people tend to click on the first results displayed on Google, Bing, Opera, and other search engines.

Why do search engines care about backlinks for this ranking?

Once upon a time, it didn't matter how good a website's content was, how popular it was, or what its goal was.

If a phrase on a page matched a phrase someone entered into a search engine, then that page was likely to appear in the results.

For example, if someone had an online journal where they extensively documented that they had taken their car to an “auto accident repair shop,” when someone searched for “auto accident repair shop” they would likely be directed to that page.

It didn't take long for website owners to realise that they could exploit this weakness by resorting to "keyword stuffing".

This practice involved creating websites with massive lists of keywords and making money from the advertising revenue they generated from organic traffic.

What happened then?

This made search engines lose their value and weakened the usefulness of the Internet as a whole. So how could this problem be solved?

Google consolidated and, among the changes it promoted, was giving value to website backlinks.