Artur: I have to continue this topic – free shipping as one potential bonus

[sumaiyakhatun26]

You have prepared such a repertoire of means that you can reach for in a conversation, if the customer is of course price sensitive. One of them is free shipping. We confirm that free shipping is very desirable in e-commerce. I think that everyone who lives in this world will agree with this. Hence the popularity of free shipping day. Right? However, what are the other arguments that you still have up your sleeve, that you reach for when the customer says: "I want to continue negotiating"?

Krystyna: I try to expand the order. That is, our target customer is people who are at the stage of furnishing their house or apartment, so it is known that when they ask about a piece of furniture, it is not the only thing they need for a given interior. So I try to tell the customer that if they want to negotiate, they should order more than one piece of furniture. japan rcs data It often happens to us, and our analyses confirm this, that there are a lot of people who first order a small, relatively inexpensive item, a piece of furniture. This way, they check how the cooperation and communication look like. Is everything in order and did the transaction go well, and of course, did they like the product? And then they order another product and then another. And we have had transactions where people bought even three or four times and each time the transaction itself was much bigger than the previous one. The argument for giving the customer a discount is showing a discount coupon for subsequent purchases by all those who return to our store.

Artur: Clever. You shared some interesting advice with us. So, in one case, someone comes for a discount on one thing, and you tell the customer that they can get a discount on subsequent orders. So such consumer loyalty – very good. And the second piece of advice that I liked, and is good consumer insight, is to allow customers to check the quality by choosing a cheaper product at the beginning. Here, I immediately see such advice for people who deal with targeting or arranging product sets in Facebook ads. At the very beginning, you can separate, within the product catalog, a set of products with a lower price and launch this type of campaign for those customers who have not yet had contact with the brand or the store. To encourage them to buy what is still within their reach or they will not regret the money spent. If they are not satisfied with the quality, they will either try to return it or do nothing. And I think that this approach is independent of whether we are talking about expensive products, such as in Mebloscence, or potentially other stores.