Compose the Case Text

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Many people get lost at the stage of collecting all the data and drafting the project itself. Questions arise about where to start, what information to include, what structure it should be.

Step Four: Compose the Case Text

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There is no recipe for a perfect business case. It yahoo email list is important to visualize information using videos and pictures.

The study must include the following components:

Headline . It should be short and reflect only the most significant results.

Summary . This should consist of three or four sentences that will make the essence of the research clear. You should also provide two or three outstanding facts that demonstrate success.

About the client . This should describe the company or person you worked with. If the required information is not in the questionnaire, it can be found on the Internet.

Challenges . This section should include two or three paragraphs describing the challenges customers faced before using your product. It is also recommended to talk about their goals here.

What did you help with ? Briefly describe how your product helped the client solve his problem.

Their achievements . In two or three paragraphs, highlight how your product has impacted a person or company. Also, tell how you helped achieve the goal, and back it up with specific facts.

Visualization or quotes . Supplement the story with a few striking quotes from the previous text, accompanied by suitable images.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how

Rules for writing a business case
For a business case to achieve its goal, it is necessary:

Lots of numbers
Business is based on numbers - this is exactly what a potential client wants to see. Everything that is possible should be supported by specific data and numbers. The case must necessarily have a task that can be measured, intermediate results and a specific final result.

Obviously, the phrase "brought more traffic to the site" does not convey any meaningful information. The first thing a customer might think after reading this is, "How much more traffic exactly? How much money was spent on promotion? How much time did it take?" The case should contain specific answers to these questions, since without them, the value of the development falls exponentially.

Lots of visuals
Numbers alone will not be enough. If possible, numbers should be supported by diagrams, graphs, and images. This way, the client will be able to see the dynamics of the indicators over different time periods.

Sometimes you can get more information by looking at a graph than by studying a huge amount of data and numbers.

Using the client's language
Of course, the terms SEO, conversion or traffic growth mean a lot to you, but, for example, the owner of a brick factory may not know such terminology. Although, most likely, it is he who will read your case.

Using the client's language

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Therefore, where it is possible to use simpler wording, it should be done. But it is important not to overdo it, since the text may be read not by the director, but, for example, by a marketer who knows professional terms very well. In this case, the project may not look expert enough for him. It is better to choose the golden mean.