What is AI search?

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This artificial intelligence ( AI ) is now powering online searches, automatically generating relevant results.

Google's recent introduction of a tool based on artificial intelligence on the search engine results page (SERP) is a significant milestone in how information is retrieved and presented. The tool is perfecting the way search results are displayed.

Traditionally, Google’s SERP is driven by algorithms that rank web pages based india rcs data on factors like keyword relevance, backlinks, and user experience. While these elements are still crucial, the new AI integration adds an extra layer of sophistication.

AI SERP focuses on understanding user intent and providing more personalized and contextually relevant results. It is designed to better understand linguistic nuances, understand complex queries, and interpret images and videos.