The data you may use includes people who:

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In the case of the last three groups, the maximum time range is 180 days. Such wide groups work better at the top and in the middle of the sales funnel than in strictly sales or remarketing campaigns.

When creating such custom audiences, don't forget about the so-called lookalike groups (LLA). These are behavioral "twins" selected by the algorithm based on data about your target groups.

Reaching more people is one thing, but you cannot forget that it is the HOT groups that have the greatest sales potential.

Fashion e-commerce promotion - list of transactions

When running e-commerce campaigns in the Facebook ecosystem, remember one more hong kong rcs data important thing: don't mix them up too much. Don't look at the results every hour. Our experience shows that the fewer sudden and hasty changes at the level of the ads or campaigns themselves, the better the results they achieve .

How to promote an online women's clothing store? Use the power of Google Ads
The second ecosystem without which it is difficult to conduct effective advertising and marketing activities in e-commerce is, of course, Google Ads.

Although properly managed and used, together with Facebook ads it can form a wonderful whole, it has its own rules.

Time matters
You absolutely must bear in mind that it cannot be treated like Facebook. You cannot “dig” into your advertising account, make many changes and promotions. Google Ads’ greatest ally is time.

Thanks to it and regular optimization of your main campaigns (product, reach or DSA) you will be able to generate really solid results.