Second example – my case study

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Sometimes, if your goal is to generate quality traffic, it can be a smart idea to choose these two placements, or the one placement within your campaign that generates the cheapest clicks.

I used to do this a lot in the context of Instagram Stories, when there weren't that many ads there yet. Thanks to that, I could generate page visits for half the amount compared to the average cost in a given campaign. This meant that for the same budget I was getting 200% of the norm, and each such click powered my remarketing campaigns.

And this can also be the point of such a test. Provided that you set yourself the goal of testing, for example, to reach as many quality users as possible.

#5 Optimization Events
I dedicated an entire episode to why sometimes it's not worth setting a purchase france rcs data as a conversion of your campaigns , and it's better to make it add to cart. And there's an extremely important thread that helps a lot, especially:

starting, smaller stores,
stores that want to build scale,
to all businesses involved in e-commerce,
businesses that deal with lead generation (for example B2B companies).
In short, to make your Facebook ads perform better, in your conversion campaigns test the target conversion, such as a purchase, order form submission, or quote request, versus an event earlier in the customer's purchase path. For example:

downloading some material,
clicking through some form fields,
adding to cart (in the case of e-commerce),
display content ( view content).
The premise behind this technique is very simple:

we optimize for scale. That is, for the 50-100 events that Facebook needs per week to learn who the valuable users are. And the more valuable users there are, the higher the conversion rate.
So it's better to have 100 cart additions, because you'll probably end up with 30 purchases, than to optimize for a purchase and 20 purchases at most. Although that would seem to be counter-logical or counter-intuitive.