More than you think!

[sumaiyakhatun26]

Do you know Hootsuite ? It's one of the world's largest social media management platforms. In its marketing communications, it focuses primarily on education and knowledge. Blog, webinars, preparation of reports and guides, trend analysis... I'm sure you've come across content from them at least once.

Why do I mention them?

Most platforms or blogs have a built-in feature to suggest content. These will usually be recent posts or those from a single section or tagged with a single tag.

On Hootsuite it's different.

The path of suggested content is designed so that the user can easily move from one europe rcs data piece of content to the next.

Example?

Instagram Demographics Report.

2_Marketing automation for B2B - 7 ideas to implement in your company

After reading it, you will get a lot of interesting and useful information that you can use to promote your business. And at the end, there will be a recommendation waiting for you…

3_Marketing automation for B2B - 7 ideas to implement in your company

The natural next step will be to click on the next article, where you will learn how you can increase engagement in this medium.

Proper configuration – especially of educational or self-education content – ​​provides users with constant access to perfectly selected content . Similar to YouTube or Netflix. You start at A, and then – who knows when – you’re already at T or Z.

Multiple brand touchpoints mean more opportunities to get to know your brand (and your offer). It also means greater trust and a stronger bond. After a few such visits, the first place to look for solutions will not be Google, but the service you create.

Once again, the saying that content is king proves true – but it will need proper management and distribution.