That's a pretty strong indication they are an usa consumer email database enterprise company and are interested in your product. Sales can then use that information to create a highly-personalized outreach plan. (P.S.: There's a lot of buyer intent out there, but the data from your own website tends to be the most powerful.) 2. Better alignment between sales and marketing Do you know what one of the largest revenue killers is? It's not meetings that could have been emails, but rather the lack of alignment between sales and marketing.
SuperOffice recently saw a 34% increase in revenue by doing nothing more than better aligning sales and marketing. Sounds great, but what does that have to do with lead generation? Everything. According to HubSpot's 2024 State of Sales Report, 43% of sales reps say what they need from marketing is higher quality leads. Better sales and marketing alignment starts with better communication, ensuring similar metrics are used, and helping each team understand the challenges the other faces.