As a result, your targeting looks like this:

[sumaiyakhatun26]

It is not without reason that there is such an option that at the stage of creating custom groups, i.e. more advanced targeting methods, you can include some group in your activities. But, similarly to interests, also in the case of custom groups, you can disable one of them.


People interested in rock music minus people active on the Facebook page and Instagram.

What does this mean?

An ad set set this way will continue to reach only new recipients.

This makes interest-based campaigns, as we say in the company, a way to expand the cambodia rcs data battlefield. You reach new users who, once they click on that ad, will never see it again.

Does this mean they won't see any other ads from you?

Of course not!

After all, at the same time, your advertising account is most likely running a number of different types of campaigns. Including dedicated remarketing campaigns and similar groups, which, let's agree, will already differ in terms of offer or message.

Remarketing campaigns are usually advertisements that, for example, in an online store, try to convince with a discount coupon or a limited edition to buy here and now. In the context of a B2B company, in a remarketing campaign you will probably:

showed case studies ,
he described his processes,
showed client testimonials and other similar things.
So it's a completely different message than the one that goes on the front lines. That is, one that is supposed to make the person take a look at who you are. And what you can offer them as a company.