What is UGC – User-Generated Content?

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The term UGC, which appeared relatively recently, is becoming more and more belize email list common in the media. User-Generated Content, or content created by users, is slowly becoming an inseparable element of modern digital marketing. In the era of social media and online platforms, user-generated content has gained enormous importance, influencing marketing strategies, brand building, and community engagement. What exactly is UGC and how does it affect marketing?


User-Generated Content (UGC) is content created and shared by internet users, rather than professional agencies or companies. UGC can take many forms, such as photos, videos, reviews, comments, blog posts, social media posts, and even memes. A key element of UGC is its authenticity and spontaneity, which makes it more credible and engaging for its audience.