HEART
Happiness, Engagement, Adoption, Retention how to add taiwan number on whatsapp and Task success (HEART) was created directly in the corporation itself and works in the digital sphere. With its help, it will be possible to track the user experience, which is often called User Experience. Analytics are collected in the following categories: adoption, retention, success, involvement, happiness.
There are no specific metrics in User Experience, so they are thought out individually each time. The reason for this is the difference in the products that companies produce, therefore, they need their own approaches and analysis system.
Happiness
Happiness
User opinion about the service/product
Examples of metrics: ease of use of the product, satisfaction with it
Engagement
Engagement
How interested is the audience in the product? Does the customer continue to use the product after trying it for the first time?
Examples of metrics: how often a user returns to a product, how long the interaction with it lasts
Adoption
Acceptance
The user gradually makes it a habit to use the product regularly, he waits for new versions to be released and discusses it with his environment
Examples of metrics: how often and how many clients update the version of the program, renew subscriptions
Retention
Retention
The audience, a specific person, becomes loyal to the product and regularly returns to it
Examples of metrics: repeat purchases, user activity and interaction with the product over time
Task Success
Success
Success of the main tasks. The main technical data are taken into account: the number of errors and productivity
Examples of metrics: photo loading time, information search time
PULSE
Page views, Uptime, Latency, Seven-day active users and Earnings (PULSE) measures and evaluates performance. And if we compare PULSE and HEART, the first one evaluates the work of the product itself and is used most often in digital, like the second one.
PULSE is responsible for certain indicators. For example, it determines the period of service uptime, the number of active users who return to the platform within a certain time, the number of page views.
AAARRR (or AARRR) funnel
There is another funnel that evaluates the main stages of interaction between the client and the product, it is called AAARRR. It is necessary to be able to clearly distinguish the steps of working with the user and track the indicators at each of them. It is believed that there can be six such stages, if Acquisition is included, and five if it is not used - accordingly, two abbreviations are used: AAARRR and AARRR.
How successful customer acquisition is can be understood by the marketing funnel:
Awareness Introducing the client to the product
Acquisition The client became interested and left his contact information.
Activation The client understood the value of the product and started using it
Retention The customer uses the product constantly
Referral (Virality) The customer shares information about the product
Revenue (Yield) The customer pays for the product
Frequently asked questions about product metrics
Product metrics are indicators that demonstrate the development of a product. If you have any questions on this topic, we have answered the most frequently asked ones below.
What are dashboards?
These are pages of the analytics system where all relevant information is collected. Often, various graphs and diagrams are used for a more detailed understanding. It is very easy and convenient to make cuts here, it is convenient to track the current state of affairs in the company. Important indicators, such as the number of orders, conversion, traffic, GMV, DAU, are assessed in the context of the platform, delivery method or sources.
To properly create a dashboard to understand how well the service and its components are functioning, create a pool of questions. Each of them needs its own chart.
Why do we need a hierarchy of product metrics?
Its main purpose is to break down product performance into components, which will help focus on the core product metrics that matter most to the business. With its help, the Product Manager determines where the drawdown is and makes adjustments.