With two BILLION monthly active users and Brazil being the 3rd country with the largest number saudi arabia number of users, it's safe to say that Facebook is a smart choice.
And to make it even better, it has never been easier and cheaper to use social media to increase visibility, traffic and generate qualified leads for your business.
But if you're still wondering what the advantages of advertising on Facebook are , I'll show you 5 reasons to start RIGHT NOW.
Two billion people use Facebook every month, and on average, 1.82 billion people log into Facebook every day.
In Brazil alone, there are more than 130 million users every day.
Facebook is the only social network where you can find all user profiles : young people from Generation Z, millennials , adults and even seniors, who are increasingly buying online. So, your ideal customer will certainly be present on the platform.
This means you have the opportunity to build loyalty and build relationships with current customers and reach new customers and people interested in your company or product.
You choose who you want to sell to
Due to its large demographic and social database, Facebook's targeting power is greater than any other advertising platform.
You can target your audience by location, demographics, age, gender, interests, etc.
But Facebook can also help you get in front of specific segments with some powerful ad targeting options like:
– Purchasing behavior;
– Life events such as engagements, weddings, graduations, etc.;
– Target audience customization for lead creation;
– Creating audiences similar to your core audiences.
This is because segmentation allows you to target the right audience, people who are genuinely interested in what you have to offer.
This way, you can select people with interests and behaviors that make them potential customers for your business, increasing your chances of selling to a hyper-segmented audience.
And the advantage of this is that the better segmented your audience is, the lower your costs will be for acquiring leads and customers and the higher your conversion rates will be.
Audience Insights
One of the biggest advantages is certainly the audience insights tool , which allows you to get to know your target audience and potential buyers better.
With the Audience Insights feature , you can analyze:
demographic information about your target audience, including trends about age and gender, marital status and professional positions;
geographic information, languages your audience speaks;
lifestyle and information of interest to your audience;
the main pages that your audience likes;
information from users who like your page or event.
Your target audience's purchasing information, including online shopping behavior, can help you identify which type of promotion to opt for and choose more assertive strategies.
In addition, the tool generates a report in real time, demonstrating the successes that were achieved in the campaign and what you should improve.
Turn your visitor into a lead
If you are serious about your business, you need to be willing to invest in it. Don't count on luck! If you want to grow your business and generate sales, advertise.
You can create a specific ad in the Facebook advertising tool to capture leads, where the user will be redirected to a page with a form and will register without having to leave the platform.
This type of ad will help you capture qualified leads more frequently and will bring traffic to your website, generating sales and increasing your customer base.
If you want to grow, you need to invest
Facebook's organic reach is pretty much dead.
If your business has a professional page, less than 0.5% of your fans, on average, see your updates these days.
For years, Facebook has been reducing the visibility of business pages in people’s news feeds. The solution? Invest in ads within the platform so consumers can discover or see what’s new with your brand.