Content marketing is all about providing free, valuable information.
Long articles provide visitors with useful information and have a positive effect on SEO. All top Google results are content of 2,000 words or more:
All top Google results are content that is 2,000 words or longer.
Average content length from Google's TOP 10 results
Vertical scale: Average content length (word count)
Horizontal scale: Site position in Google
In addition, the longer your content is, the more shares it gets:
the longer your content, the more shares it gets
Average number of shares by content length
Vertical scale: number of shares
Horizontal scale: content length (word count)
Finally, it is worth mentioning conversions:
The higher your site ranks in search engines, the more search traffic it receives.
The more search traffic it gets, the more conversions you get.
Let's say your blog currently has a conversion rate mexico phone number data of around 2%. This means that out of 1,000 people who visit your typical blog post (1,000 words), 2 sign up for a free trial of your product.
A long article (over 3000 words), based on sharing metrics, gets 2 times more traffic than a short article (0-1000 words).
This begs the logical question: How long should content be? The answer is: as long as necessary.
People (and search engines along with them) are more interested in the quality of your content than its actual length. As trite as it may sound, quality is much more important than quantity.
With all this in mind, it is advisable that your articles consist of at least 2,500 words. This is quite enough to get ahead of your competitors in search engine rankings, increase your blog traffic and conversions.
Conclusion: By creating long-form content, you double your conversions.