Content Channels
Where can your content be found? A good content strategy will use a range of channels in which to publish and spread their message. For example:
The majority of channels are free to set up and publish on, whilst others such as creating a blog on your website will require a small investment to get it set up. Begin with just one or two channels, such philippines rcs data as your blog and a Facebook page, then create other channels as your audience begins to grow and you identify other forms of content to pursue. You can then use your existing channels to promote the new ones.
The idea is to start small and build out your channels over time. Unless you have considerable resources and funds to invest, hitting a large number of channels from the outset can result in you struggling to maintain and populate them with any kind of content which will engage, attract and inform your audience.
What will you post? Keeping your audience interested will require a good mix of content. But don’t make it too complicated, and above all keep what you post in line with your organisation activities and brand. This includes anything you share from other members. Examples of content include:
Blog posts – informative, newsworthy, insightful.
Images – organisation images, images from other sources related to your organisation.
Funny – be careful with humorous posts, not everyone might find it funny. Poke fun at yourselves, but not your members.
Share member stories – has a member achieved something great? Maybe they need help, or have reached a milestone or anniversary. Welcome new members, and thank the loyal ones.