Evergreen content is content

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AI has advanced so much that, in most situations, letting it manage bids produces better results and more scalability. Still, your judgment as an SEM specialist can make all the difference when: You don't have enough data to train the algorithms. Your business goals are not fully aligned with the standard Google Ads conversion model. You want immediate control at specific times (launches, special events) or in very small niche campaigns. In practice, it is therefore essential to know and manage both worlds: automation and manual bidding. It is not about choosing one or the other, but rather knowing when one surpasses the other in terms of profitability, scalability and response time.


Looking for help with your Google Ads band database campaigns? At AB+, we have over a decade of experience in creating and optimizing paid campaigns. Our team is proficient in both the most advanced automated strategies and manual adjustments for specific scenarios. If you need advice or want to boost your Google Ads campaigns to the max, don't hesitate to contact us. We're here to help you achieve your business goals!

If you want your digital marketing strategy to be truly effective, you need content that not only attracts visitors in the short term, but also continues to generate traffic consistently over time. This is where evergreen SEO content comes into play . that maintains its relevance and value over time. Unlike trending topics, which generate momentary spikes in traffic, evergreen content continues to attract visitors months or even years after its publication. In the world of SEO, this type of content is a very interesting part of the game, as it allows us to generate constant qualified SEO traffic, which can be very positive for the results.