A brand that doesn't worry about measuring its ROI won't achieve good positioning. When faced with the question of how to create a brand's branding , how do we know if we're doing it right? The answer is very simple: as with all digital marketing actions, it is calculated through metrics. Here are some of the most relevant ones:
Organic, direct or brand traffic. Visits to both the brand and your products that come from search engines and referral links.
Study of visits to your website. Statistics on the number of visitors and how long they spend browsing your page and the sections of your page they visit.
Social Audience. Monitoring mentions on social networks with tools such as Brandwatch , among many others.
Leads/customers. If you have carried out a good branding campaign, you will notice results in terms of lead generation and/or increased sales. At this point, it is interesting to analyse the conversion ratio, i.e. what percentage of visits are converted into sales.
Digital Branding: investment for the future
As you may have guessed throughout this text, digital channels are of immense importance in the branding practiced today. Brands need to be present and well positioned on the web , have attractive jordan phone number data profiles on strategic social networks for their business and fight for attention in an ultra-competitive environment such as the Internet.
The current context of the Covid-19 pandemic has accelerated changes in the population's consumption habits, and the consumer experience is increasingly digital. This forces brand managers to prioritize online channels in their brand strategies to the detriment of (or in combination with) offline channels. Digital branding also has great relevance in brand perception , and a clear example is Google . It has recently changed the logos of most of its applications (Google Drive, Google Calendar, Google Hangouts) to make way for Google Workspaces, a conglomerate of its applications that aims to integrate the use of all products and change the public's idea of them as independent apps. The use of the same colors and the fact that, at first glance, some logos are almost indistinguishable makes sense within the company's rebranding objectives .
Companies looking to create brand value and present themselves to the public with creative concepts, well-crafted designs and well-rounded strategies can count on the services of We Are Marketing. We are experts in helping companies grow by building a strong brand.
Contact us and we will work with you to turn your strengths into a brand identity that will attract more ideal clients and help your project gain recognition wherever it needs to be.