Use additional recommendations
A proven strategy is to offer the customer products that improve or complement their choice. In newsletters, you can use blocks with related products based on previous purchases, and on the site - widgets that recommend relevant items.
Cross-sale — is the sale of related products to an already selected item. Products can be selected not only by logic (washing machine + washing capsules) and user behavior, but also based on information from experts.
For example, a client of a medical laboratory may not know that some tests are taken in pairs. Based on the information from the doctor, you can offer him additional tests. Such a recommendation creates value for the client and increases the average bill.
Mikhail Eremin
CRM Marketer
Upsell — is an offer of an improved version of a product. For example, if a customer chooses a smartphone with 128 GB of memory, you can recommend him the 256 GB version. Or if he orders a blood test, we offer him an extended profile.
Seasonal goods — items that are in demand due to the season. In bank data summer, a clothing store might suggest adding a swimsuit to the cart, and in winter, a scarf or thermal underwear. Even if the customer opened the email for other information, the seasonal offer will attract their attention.
Implement additional discounts and promotions
Offer free shipping on orders over a certain amount. For example, a customer wants to buy a product for 1 thousand ₽, but if he adds another 500 ₽ worth of product, he will receive free delivery. This is profitable for the store, since the cost of delivery is often lower than the profit from such an order.
Additional discounts from a certain amount.When ordering from 3 thousand ₽, the client receives a 10% discount, which encourages them to add more products to the cart. The volume discount works on a similar principle.