Determine the market size

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They also help you quickly adjust your strategy as needed to make the necessary improvements to achieve your desired results. How to Create a Marketing Plan in 9 Steps How to Create a Marketing Plan in 9 Steps How to Create a Marketing Plan in 9 Steps If you are starting your project and are having difficulty creating a marketing plan, we will provide you with some criteria that you can rely on in developing a marketing plan for small projects: 1- Analyze the current position of the company By knowing the answer to the following questions: What is the size of your business? Who are your competitors? Is your business growing or shrinking? What is the current market size? After answering these questions, conduct a SWOT Analysis, study your company's strengths and weaknesses, and identify the opportunities and challenges that the company can deal with.


2- Study the target market Market research helps in: Understand botim database market trends. Identify opportunities. Understand the needs of the audience. Competitor analysis. Market research provides you with a large amount of information about the target market, which helps you identify the appropriate opportunities for your company by understanding customer preferences and needs, and thus providing a suitable product that meets these needs, and avoiding the risks that occur as a result of working on a product that does not benefit potential customers, which results in a waste of money, time and effort.


3- Study potential customers Studying the audience is one of the most important steps in creating a marketing plan; because you want to target the audience interested in your business, and thus knowing the target audience will help you know the type of content that is appropriate for them, and know the best marketing channels on which they are present in order to target them, and in order to better understand your target audience, you must collect as much information about them as possible, such as: the name. Age. Sex. Educational qualification. The job. Material level.