A Quick and Dirty Email Experiment

[zakiyatasnim]

Hold onto your underpants because in a sec here I'm going to show you a selection of email subject lines.

I want you to skim-read them as if you're looking at your inbox in the morning and tell me which ones (if any!) stand out to you...

Ready? Here goes...

SUBJECT: ABC Corp would like your feedback

SUBJECT: We just SLASHED our prices

SUBJECT: 15% off nylon trousers, today only

SUBJECT: now LIVE

SUBJECT: SALE NOW ON

SUBJECT: Today's Special Offer

SUBJECT: This Month's Newsletter is Ready

SUBJECT: Our widget just WON AN AWARD

SUBJECT: Can you help? My wife said you would hate this...

SUBJECT: BLUE PILLS NOW 200% CHEAPER

Email Marketing ExperimentWhich email subject line stands out to you?

(Please don't say the BLUE PILLS one! haha!)

My guess is, if you're like everyone on my mailing list, you said this one;

SUBJECT: Can you help? My wife said you would hate this...

And here's why;

Because that subject line sounds personal, evokes curiosity, is addressing you directly and has several "open loops" such as;

Help with what?
Who is this guy's wife?
What did she say I would hate?
Why does he need my help with this?
The combination of question, curiosity, non-promotional languge, everyday winner.

An easy way to get things right with email is to taiwan number data look at your inbox and do the opposite of everyone else.

Stand out.

Get rid of all the promotional talk and just write emails as if you were messaging your Mom.

Here's something you really need to know...


The Cold, Hard Truth About Email Marketing in 2021
Stand Out in the Email InboxYes, it might still be the best way to grow your business but email marketing has never been harder;

You are competing for attention in the inbox with a growing number of businesses.

A simple offer, discount, coupon or deal just won't cut it any more.

"If you write in a promotional tone using promotional words, language and formatting you are dead in the water."
You will be consigned instantly to the Trash Can.

Thankfully the Momma Method is here to save you.

Just write as if you are emailing your Mom or imagine how your Mom writes to you.

It's all about standing out, being different, being authentic, being genuine and forming a real personal connection with each one of your subscribers.

You can't do that using marketing language and promotional gimmicks.