The share of online trade in the total volume of retail sales

[tanjimajuha20]

The Association of Internet Trade Companies (AITC) believes that 25%-30% has become an annual sustainable growth rate in Russian e- commerce: in the absence of critical changes in market conditions, including the absence of currency fluctuations, the same growth is expected in 2023.

4.98 trillion rubles is venezuela mobile number database the total volume of online trade in Russia in 2022, with year-on-year growth of almost 30%.

At the same time, the majority of sales are made on Russian sites, the share of cross-border trade over the year decreased from 13% (at the beginning of the year) to 3.6%, 96.4% is the share of the domestic market: Russians spent 4.81 trillion rubles on purchases from domestic retailers, an increase of 33%.
is 11.6% (at the beginning of 2022 - 9.2%). At the same time, the share of online in non-food retail is significantly higher than in food: 19.9% ​​and 3.1%, respectively.

The most noticeable increase in demand in 2022 was shown by the categories: "jewelry and watches" + 229% (the most expensive purchase, according to ATOL Online, was a white gold pendant with a diamond for 1.5 million rubles), "tools and garden equipment" + 200%, "accessories" (bags, belts, hats, etc.) + 94%, "sporting goods" + 90%, "pet stores + 76%". However, in general, in terms of sales volume, these categories have not yet entered the ranking of the most popular.

The largest share of all online purchases — more than 75% — still falls on the top 5 products, and the distribution of places in this rating has remained unchanged for almost the third year, despite some reshuffles in individual months. In first place in popularity are electronics and household appliances — 22% of the total sales volume, followed by furniture and household goods — 18.3%, clothing and footwear — 14.5%, food — 13.2%, beauty and health products — 7.7%.