In addition, a diploma opens doors to large companies. For example, international corporations often look for marketers with higher education because they work in complex structures and rely on global market standards.
Narrow specialization
Marketing today is not just the ability to write a sales text. It is an entire ecosystem, where there are analysts, SMM managers, strategists, brand directors and dozens of other roles. Narrow specialization helps a marketer to be truly useful and produce high-quality results. And this, in turn, affects his reputation.
Education provides a basis from which one can develop in any of these directions. Without a systematic approach, narrow specialization turns into superficial knowledge "on the surface".
High salary
Yes, education costs money. But it is an investment that pays off. Specialists with a specialized diploma earn on average 20-30% more than their colleagues without a systematic education. Why? Because they not only perform tasks, but also understand how the market works, know the basic models, theories, strategies. They adapt to new conditions faster and offer businesses solutions that really work.
Is it possible to learn marketing in Russia?
For a long time, Russia lacked systemic educational programs in marketing. Many of the current teachers came to the profession through a master's degree, and their first education was often related to something completely different: jurisprudence, journalism, economics. Only now is the situation changing: specialized programs have begun to appear in universities.
What is important: teachers at universities are usually seasoned practitioners themselves. This means that in addition to theory, students get real experience and examples from their projects. Mistakes will literally be “chewed up” for them.
This makes higher education much more reliable than courses from bloggers, who often sell beautiful promises but do not provide structured knowledge.
Why is it important for a marketer to brazil email list psychology?
Marketing is about working with people. And to understand people, it’s important to understand psychology. What are their fears, what motivates them, why do they choose one brand over another? All of this is about the work of the human brain.
As a practicing marketer with several higher educations, one of which is strategic marketing, I myself entered a master's degree in business psychoanalysis. This helps me not only to build strong brands that clients fall in love with, but also to better understand business owners: their needs, difficulties, and helps to set up processes for implementing strategies in the company's team.
Which significantly increases the efficiency of my work and the results of my clients.
Confidence. Education provides the foundation to confidently work in any area of marketing.
Networking. At the university, you have the opportunity to meet people who also work or will work in this profession. This is useful for joint projects.
Systematic. You will be able to tie together creativity, strategy, analytics and sales. This will make you a specialist who understands how everything actually works.