As you know, social platforms are now part of any plan that includes sales. That is why you should know how to use them to your advantage.
As time has passed, social networks have taken on greater prominence in any Inbound Marketing strategy .
Of the 7.4 billion inhabitants in the world (data from 2016), 3.17 billion uk email database people use the Internet.
[Tweet “3.17 billion people use the Internet #OnlineMarketing”]
If you combine this information with changes in user behavior , the influence that the Internet has on making purchases, and the need to communicate in real time through social media, you can understand why they are so necessary for your company and your brand.
This would certainly be the subject of another post. But for now I want you to understand the importance of knowing how your audience behaves in the era of communication, as it will be one of the keys that will lead you to success.
In this sense, so that you can begin to learn more about the behavior of your users on social media , I believe that it is necessary for you to know what is the best time to publish on your social networks.
This will allow you to generate more engagement , visits to your website, trust among your target audience and a longer list that I will go into in more depth on another occasion.
Best times to post on Facebook
There is a lot of content that will tell you the best time to post on social media , information that can be very valuable, but I think that the peak time on the platforms will depend on the users who make a living on each medium and that is where you should start studying the schedule.
You probably won't be surprised to read that a study conducted by Reality Mine in 2015 confirmed that Facebook has all kinds of users: millennials, baby boomers, generation X, etc. So it's very easy to publish content on Zuckerberg's network.
[Tweet “The best time to post on #Facebook is from 1:00pm to 4:00pm”]
Some people say that the best time to post on social networks like Facebook is outside of office hours, while others say that peak hours start at 1:00 pm and continue until 4:00 pm.
While there are experts who have a different opinion and confirm that weekends are busy days on this platform.
In fact, an infographic by Hubspot states that the best days to post content on Facebook are Thursdays and Fridays. More than 80% of content is published during the work week, but most of it gets attention during these two days.
Now, if all types of users are on Facebook, it is normal that you can find different opinions on the subject, since each type of user behaves differently and connects at different times.