Companies that have a presence on Social Networks earn more revenue and profits than those that do not. These data are generally extrapolated from B2C studies , but at the end of the day, behind cell phone directory philippines the decision-making in B2B there are people or groups of people who, in one way or another, are influenced by numerous company profiles and people on Social Networks accessible in the search for information to make decisions. Networks have come to occupy the first place in Internet activity above the corporate websites of companies, this is a more than obvious reason to generate traffic from Social Networks to our Website .
On the other hand, they have become another element in the importance of search engine positioning strategies. Through search engines we access the sites of the companies we are looking for but also their profiles on Social Networks , and, in many cases, we visit these profiles before visiting the website itself.

For the user or company that seeks us out, we offer an innovative image if we have a presence, and a quality image if we have many followers.
With all this, in Spain we are still below 50% of companies with profiles on Social Networks. But do the companies that do take advantage of it?
It all depends on the strategy they follow and how well it has been defined. We cannot be there just because, we have to take into account different factors:
Complete analysis of the situation: who we are and who our clients and competitors are. What social networks they are on and where we want to be.
Definition of Objectives: We must be clear about what we want to achieve, followers, web visits, improving conversion to sales...
Strategy Definition: Which Social Networks do we want to be on and how do we want to be there? After knowing where our competition and potential clients are moving, we have to define our profiles, our image and our language for each Social Network. We say each Social Network, because we should not do the same thing in all Social Networks, each one is different and a different type of profile moves in them. We have to adapt our discourse and our content to that Network.