We can help you customize your Social monitoring and implement the HubSpot platform within your Inbound Marketing strategy.
Social Media Monitoring is a vital process within the Inbound Marketing methodology . We must identify and evaluate what is being said about our company, product or brand on Social Networks . Social listening can be applied to clients, prospects , industry leaders, competitors or other users.
There are different keys to listening and different korean whatsapp number ways to achieve engagement . Social monitoring has a greater implication on real time than on the analysis and measurement that we will carry out after it.
Social Monitoring: What to monitor within our Inbound Marketing methodology
Social monitoring is carried out on social accounts that follow us, that we follow or that mention us through our profiles or tags. But also on a database of Keywords that are relevant to us. The most relevant Keywords correspond to our brand, company, product or service name, etc.
Based on these terms, our choice of monitoring system will focus on the Social Networks that we specify, carrying out a global monitoring of the most relevant articles and messages.
The social monitoring software will perform a simple filtering of them to digest them and act accordingly: notify us, automatic response, etc. There are different social monitoring softwares, with the HubSpot Automated Marketing platform being a reference within Inbound Marketing .
HubSpot makes it easy to customize social listening for your customers, followers, competitors, and prospects.
HubSpot, the relevance of Social Media Monitoring for B2B companies
Social media has changed the way consumers interact with brands. They have become accustomed to interacting in communities where they prefer to talk and communicate online, even with companies.
When they have a good or bad experience with a product or service, consumers want to tell everyone about it, share it with their followers or contacts, not just with the company in question or with their close group of friends.
Many consumers use social media as a shortcut to obtain top-level information about a brand or company; they are not satisfied with traditional word of mouth from friends or family when it comes to hiring a service or buying a product.
They do not believe in the total satisfaction that advertisements and publicity promise, due to previous disappointments or failures on the part of companies.
HubSpot , as a powerful social monitoring software , allows companies to take advantage of reviews, whether negative or positive, to react quickly, achieving greater engagement with the public.