The influence of this man has been such that despite the years, his practices and ideals are still used today with effective results.
Philip Kotler is considered the father of Marketing, since he is practically considered mexico number for whatsapp the founder of this discipline and has received various awards for his contributions to this subject.
In short, Kotler is the founder of Marketing as a field of academic study and we owe him the fact that it is a teaching in universities.
Kotler was the one who detected various errors that marketers make when implementing their plans, which was of great help to businessmen.
Other concepts such as the 4Ps of Marketing were devised by this expert and have helped many companies to implement their strategies.
The famous ten commandments of Marketing are also written by Kotler and in his book “The ten deadly sins of Marketing” he details those aspects that are lethal for Marketing practices today.
Speaking of which, Kotler is the author of many books (fifty to be exact) such as “The Science of Chaos” and “Lateral Marketing”.
Without further ado, let’s find out in detail who Philip Kotler is and why he is so famous in the world of Marketing.
Philip Kotler Biography, Why He Is Considered The Father Of Marketing
Philip Kotler was born in Chicago, United States in 1931. He is a marketing specialist, economist, writer, mathematician and professor.
He earned his master's degree from the University of Chicago and his PhD in Economics from the Massachusetts Institute of Technology.
He began his career as a professor at the Kellogg School of Management in 1962, but in 1988 he became the distinguished professor of International Marketing at Northwestern University, one of the world's leading business schools.
By 1967, Kotler published what is now considered “the marketing bible”, his book called “Marketing Management: Analysis, Planning and Control”.
Before talking about Kotler's contributions, we leave you with this interesting interview that Expok RSE conducted with the father of Marketing.
Philip Kotler's Contributions to Marketing
Kotler, one of the world's most renowned academics, believed that marketing was closely linked to economics, since prices are changing but it also has a lot to do with distribution channels.
Therefore, for both economics and marketing, the key point is to ensure the well-being of society and consumers.