Pay attention to member management

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Key features of the D2C model
The key features of the D2C model include in-depth membership management, comprehensive control of the consumer journey, accurate data analysis, and efficient logistics management. These are the key elements to stand out in the current fiercely competitive market.




Nowadays, market competition is intensifying, customer acquisition costs are rising, and consumer attention has gradually become saturated. Brands need to break through in the bc data america phone number red ocean. In the past, most D2C discussions in the market focused on setting up brand official websites and opening stores, with the purpose of directly contacting and serving consumers. Now more and more brands are realizing that the real key to growth of the D2C business model lies in the "upgrading of customer relationships . " Insight into the more detailed needs of customers and then providing better brand experience and value are the key trends in today's D2C brand management.

Therefore, under the D2C model, companies will use Social CRM to interact with customers from different channels, as well as online and offline integrated membership systems to establish long-term relationships with consumers. Encourage them to continue purchasing and increase customer loyalty by providing members with exclusive offers, activities or services.