Learn how not to lose your best salesperson

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Have you ever stopped to think to what extent your success is related to your sales?

In the world of entrepreneurship, retaining talent is always a big challenge, but in retail , where employee turnover is even higher, the situation becomes more complicated. Therefore, understanding the reasons that prevent this can make a difference.

The success of your product is the seller. Let's talk more about this subject here?

Prepare your notes to check out these tips and enjoy reading!

RETAIL TURNOVER: HOW TO AVOID LOSS OF YOUR BEST SALESPERSON?
Have you ever heard of the term turnover? It is widely 99 acres database used in retail and its meaning is directly linked to the subject of this article. Directly translated as “renewal”, it is used to refer to the rate at which employees are hired and fired from a business. Therefore, it is a rate that is considered extremely important for the organization itself. For this reason, it must be evaluated.

Furthermore, it is no secret that frequent employee turnover can directly harm sales and even the company's collective performance.

Among the main causes that interfere for this to happen, we can mention:

EXTERNAL FACTORS:
External factors occur when the company has no connection with the employee's departure. In other words, it may represent a personal situation or even the fact that the employee has found other job opportunities.

INTERNAL FACTORS:
Internal factors are what entrepreneurs should really be concerned about. This is because they may indicate that their employees are not satisfied. This may be due to a lack of growth opportunities, poor working conditions, a lack of fit with the company culture, among other factors.

These are just some of the points that can lead an employee to leave a company, whether they make that choice or are dismissed from that company.

THE IMPORTANCE OF THE SELLER
Often, we have no idea how important a salesperson is in the final stages of the sale . Just imagine a sports brand like Nike, imagine the investment in the brand, products, social media, advertising and branding.

However, in the final phase of this entire process, the person who gets their hands on the product and delivers it to the customer is the best salesperson. Imagine that if one salesperson doesn't provide good service, all these investments may not be worth it because the customer stops buying. Have you ever stopped to think about it from this perspective? We've already thought about it.

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HOW TO HIRE A GOOD SALESPERSON?
Now that we finally understand the importance of a successful salesperson , we need to think about how we can work to have good salespeople in our store . With that in mind, here are some tips:

1. KNOW WHEN TO HIRE NEW TALENT:
It didn't cross your mind, did it? We know. But choosing the right time to make this hire makes a big difference. Don't hire a salesperson if your company doesn't yet have the capacity to give them all the necessary training and support. This is essential, because if your company can't value them, you'll lose this talent that could have been hired later.

2. EVALUATE THE BEHAVIOR:
Behavioral assessment is one of the most important factors in avoiding problems in the store. Personality often only truly reveals itself after a period of time spent working together, which can be dangerous.

To avoid this, use some efficient means such as psychological assessment and group dynamics to analyze it. This set of information will help identify the behavioral profile of the retail sales candidate for your store.