How to create a B2B customer journey map

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The way to create a customer journey map is slightly different for BtoC and BtoB.

This time, we will introduce how to create a BtoB customer journey map .

Persona Settings
First, you set up a persona, but unlike BtoC, in most cases there will be multiple people to contact. Therefore , you will need to set up the persona for each stage .

When dealing with a company, you will likely set the nurse database person in charge of the front desk as the persona at first. There are several steps to go through before you reach the decision maker, but if you can get the person in charge on your side, you can increase the chances that the decision will go smoothly.

In addition, when setting a persona, it is also necessary to consider the industry characteristics, corporate culture, and business content. For the persona of an individual person in charge, it is important to understand their job title, scope of decision-making, and the scope of their usual work.

Organizing purchasing behavior
We divide customer purchasing behavior into phases and arrange them in chronological order . BtoB purchasing behavior tends to involve more decision-making and consideration processes than BtoC.