Get more sophisticated with your data use

[fomayof928@mowline]

Take a hint from Kelly Bean’s tip above and use a master calendar for visibility. Look for features in your social media management platform that can help you—like Sprout’s built-in content calendar and workflows that streamline collaboration and approval processes.

Sprout's approval workflow where multiple stakeholders must see and approve content in Sprout before it can be published.
Social data and its uses are only getting more sophisticated and more useful across departments.

For example, key social media metrics like engagements finland b2b leads and follower growth are still crucial and widely used. But many marketers are taking their metrics a step further, connecting them to business goals. According to the Index, demonstrating how social campaigns tie to business goals is the number one thing teams can do to secure more investment from leadership.

Graphic from the 2025 Sprout Social Index visualizing the top three things marketing leaders say social media teams can do to secure more resources.
Put your social data into action and tie your social efforts to larger business impact. An easy way to start is by using UTMs in your links to track purchases and actions taken from social. You can create these on your own or, if you use Sprout, easily manage these directly in the same platform you use for content, engagement and reporting.

When in doubt, AI will help you out
According to The 2025 Sprout Social Index™, 97% of marketing leaders say it’s crucial that their teams know how to use AI in their day to day work.

With so many marketers already adopting AI into their workflows, the teams that don’t risk falling behind. Bring it into your workflow where you think it can make your team more efficient.