Connect your organic and paid strategy

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Brands like Love and Pebble and MySmile have boosted sales by re-using high-performing organic content as creative for paid ad campaigns. Just make sure you get permission from the original creator first if you didn’t create it.

Tap into your existing community
Use retargeting ad campaigns to bring website visitors to your TikTok Shop. Or use LIVE Shopping to engage your existing TikTok community. For example, skincare brand Glow Hub hosts weekly LIVE Shopping events to showcase products, educate followers and show them how to build a skincare routine.

Upgrade your social strategy with TikTok Shop
TikTok is already a valuable estonia b2b leads marketing channel. With the launch of TikTok Shop and other platforms like YouTube adding similar shopping features, it’s clear that we’re entering a new social media era—shifting from an awareness play to a full-funnel strategy.

Integrating sales and e-commerce goals into your social media strategy requires research, strategy and cross-functional collaboration. To jump-start the process, we created a tool to guide those initial conversations, define priorities and get everyone on the same page.

Download the Social Commerce Strategy Interview Guide to start building your social commerce strategy.


There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing, are a win-win for your brand reputation.