The updated spam policy contains three additional points that webmasters and SEO specialists should pay attention to.
In some areas, there is a common practice of buying a trusted domain that was previously registered but accidentally or intentionally not renewed. It can then be re-purchased by a third party and used at their own discretion. Such domains are called Expired Domain or drop.
In the future, such a site can be repurposed greece telegram number database for the needs of another business, for example:
Transfer the link mass to your main domain;
Join a PBN network (this is a network of auxiliary websites that is created to promote the main domain).
Create a new website - a product or affiliate (a website that duplicates the content of the main website and is promoted by similar queries. It is developed to fill the search results with sites of the same network).
Previously, such strategies were considered effective, but in the future they will not work.
If you have a drop, you need to carefully choose its topic. Otherwise, Google may apply sanctions.
Using an expired domain for other purposes
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