9. Use timestamps to hold your viewers’ attention
If you spend much time in YouTube Studio, you’ll notice how much viewer retention is mentioned.
This metric is key to both YouTube and its algorithm. denmark b2b leads The more time people spend watching your videos, the more you signal your content as recommend-worthy.
Increasing viewer retention doesn’t require making long-form the only part of your video marketing strategy. Small steps like adding timestamps (which in turn create “Chapters”) on your videos can do the trick.
example of using thumbnails to engage YouTube viewers
Timestamps can help viewers zero in on the exact information that they’re looking for. Most viewers would prefer to skip lengthy intros and get straight to the “meat” of your videos. That’s how timestamps create a better viewer experience and keep viewers from bouncing early.
10. Use the right YouTube management tools
YouTube’s native tools are a treasure trove of insight about your content.
That said, consider that there are other tools that can also elevate your channel faster.
For example, Sprout’s social media management tools can help boost your YouTube presence. Here are just a handful of ways which tie back to the tips above:
Discover threads and trends between top-performing videos via in-depth analytics
Align your YouTube content with audience conversations via social listening
Sprout Social YouTube engagement features
Are you taking steps to increase your YouTube engagement rate?
Getting consistent engagement on YouTube doesn’t happen by accident.
Easy cross-promote your new YouTube videos across social networks in one platform
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