This means, from a cost perspective

[Liton120@]

You can also run the calculator with and without internal team member costs and report on the difference. Inbound costs The inbound costs section has rows for spend on software and assets (landing page software, email software, etc.) plus sections for people costs as discussed above: inbound costs The flexibility of the spreadsheet calculator becomes really useful for computing inbound marketing costs because of what we said above: “Inbound marketing” encompasses a suite of different activities.


This means, from a cost perspective, it includes a variety of different costs you’ll need to add up. In the inbound costs section of our CPL calculator (screenshot above), there are line items for: uk business email database free Agency costs: Add as many of these as you like if you have different agencies for SEO, content marketing, etc. In-house employee time: Again, just copy and paste these rows to include percentages of salary spent on employees working on inbound marketing Tech and asset costs: Add as many of these as you need for landing page software, blogging platforms, marketing automation software, graphics, and other assets, etc.




Total costs As you customize the cost per lead costs section, adding and removing sections as it applies to your company, double-check that the formula in the Total Costs row, highlighted in light red, still properly adds up all of your costs—if it doesn’t, adjust the formula until it does. total costs Calculating leads Just like costs, the leads calculation is divided into paid ad leads and inbound leads.