Off-Page SEO Tactic Influencer Marketing

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Influencer marketing comes in many different forms today. A few years ago, the tactic was all about bloggers publishing sponsored posts. Today, it’s all about Instagram, YouTube, and TikTok.

Influencer marketing can be a phenomenal way to grow your brand, amplify your content, and reach new audiences.

We've already talked about how social media is a search engine in its own right. While it's used differently than Google, it's a form of search engine where users actively want to find content.

Influencers can go a long way in ensuring engineer data your presence, as a business, on these platforms.

Don't use influencer marketing as a way to build links, unless they are nofollow or sponsored; follow links in sponsored content violate Google's Webmaster Guidelines .

Off-Page SEO Tactic #9: Events
Events are making a comeback in marketing strategies and, believe it or not, they can help your off-page SEO strategy.

Now more than ever, online events are important. Not only can they help drive engagement with your audience, but you can also build buzz around your business, which will drive social media engagement and even links.

Don’t discount events from your marketing strategy. They may take more effort to organize properly, but their buzz can be hard to replicate in any other way. They’re also a great way to get fantastic PR coverage.