Regulatory Framework: The US

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Has a well-established regulatory framework for veterinary products and services, ensuring high standards of care. Organizations like the American Veterinary Medical Association (AVMA) provide guidelines and standards that promote preventive healthcare practices. Europe Europe is showing significant growth in preventative healthcare for pets, driven by a strong botswana b2b leads veterinary infrastructure and high numbers of pet owners. Germany, for example, has the second highest pet cat population in Europe, with 16.7 million cats, and also a significant number of pet dogs. The Federation of the European Pet Food Industry (FEDIAF) highlights that an 11% growth in the pet population in 2022 reflects the increasing demand for preventive care products and services.


EU Regulations: The European Commission has initiatives such as the Feed Additives Regulation to modernise the market and introduce innovative feed ingredients. This regulatory approach supports the development and availability of advanced preventive care products. Asia-Pacific The Asia-Pacific region is experiencing rapid growth in preventive healthcare for pets, driven by increasing pet ownership and rising awareness of pet health. Countries like China, Japan, and India are seeing a rise in the adoption of digital health platforms and preventive care practices. Innovative Solutions: Companies in this region are investing in digital health technologies and wearable devices to improve preventive care.