1. TikTok was the highest grossing app of 2025

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To stay ahead of the competition, having a TikTok tool to level up your strategy is only the beginning. To truly take advantage of the platform, you need to understand stats and trends that show how powerful TikTok has become for brands and their users.

Based on data both the App Store and the Google Play store, lithuania b2b leads TikTok generated $2.7 billion in revenue in 2023. This spending is based on revenue generated directly through the app stores.

2. TikTok tops the Apple App Store’s must-have apps list
Screenshot of the Apple App Store's list of Must-Have iPhone Apps, with TikTok at the top of the list.
TikTok currently tops Apple’s must-have apps list. You can also find it at the top of the App Store’s “Top Apps Right Now” list.

TikTok user statistics
Let’s take a look at the data revolving around TikTok’s platform and its users.

3. How many monthly active users does TikTok have?
TikTok has just over 1.5 billion monthly active users, making it the fifth most popular social media platform in the world. It trails behind Facebook (3.049 billion), YouTube (2.491 billion), WhatsApp (2 billion) and Instagram (2 billion).

4. The US has the largest TikTok audience of any country
The United States has the largest collection of TikTok users globally with 148 million monthly unique users, which is a nearly 31% increase from last year. However, TikTok’s sister app Douyin has 752 million monthly active users based in China, which is about a 25% increase from last year. This significant growth for TikTok and Douyin proves the apps’ popularity is still on the rise.