Analyze your competitors' backlink profiles

[sharminsumu]

Publish your research and present it to the press
This step is similar to the previous one, but you need to take it to the next level and reach out to specific publications. You can use a tool like HARO, or a PR software like Prowly .

Prowly's Media Pitching Tool gives you options based on your press release, provides you with contacts in its database, and allows you to import your own contact list.

Prowly’s Media Pitching Tool
A quick way to analyze link building opportunities is to look at your competitors' backlinks. You can see how your competitors are doing with the Backlink Opportunities tool .

To get started, enter your domain and dentist data your main competitors:

Semrush backlink possibilities
This way you can identify gaps in your competitors' link building strategies and prioritize opportunities.

Do your competitors have backlinks from domains that your site doesn't have? This is a good place to start.

Semrush Backlinks Opportunities, Charts
Create your link building strategy
Backlinks are a vital aspect of Google’s algorithm when ranking content. You need to get backlinks from relevant and authoritative sites to build your link profile.

Now that you know more about backlinks, you can start working on building a great backlink portfolio for your website. Be sure to keep an eye on what your competitors are doing and grab new opportunities as quickly as possible.