Continuously analyze the performance of your content

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Multiple content formats are available to promote content through paid channels, ranging from influencer-driven campaigns to sponsored content, lead-generating content ads, and more.

Step 7:
Analyzing your content performance is the best way to understand what content resonates with your audience. It also allows you to see if your content marketing efforts are working.

According to our study, in 2022, only 66% of marketers regularly analyze the performance of their content.

Here's how you can do it:

Set up your analytics: You can start by using Google Analytics, then Semrush's Position Tracking tool .
Always refer to the primary, high-level content marketing goals you’ve established for your content strategy. For example, you can check whether you’re meeting your annual revenue goal by analyzing british student data overall quarterly performance.
Define specific KPIs for each content and measure them during the content audit process
Below are the four essential groups of content marketing metrics you can track:

The Four Essential Groups of Content Marketing Metrics
Master your content marketing strategy
While the methods used to deliver content to prospects are constantly evolving, the basic principles remain the same: building a best-in-class content marketing strategy based on customer empathy and reliable data.

Even if you are just starting out, don't let the process intimidate you. Keep moving at an optimal pace.

As you progress with your content marketing efforts, you’ll find that automating different aspects of your content workflow and enriching them with data can help you get ahead of the competition. Semrush’s Content Marketing Platform can help you boost your business’ organic growth.