It can be said that a prototype is a safe and cost-effective way to ensure a successful launch of a resource with minimal risks.
Marketing research - the basis of the website prototype
The foundation is the basis for a house, marketing analysis is the basis for a website prototype.
Before you start developing a prototype, it is important to gather information about the market, competitors and target audience. This process consists of 3 key stages, each of which plays an important role in creating a successful future website.
The first step is to study the competitive environment. At this stage, the sites of the main market players are analyzed. The goal is to understand the strengths and weaknesses, as well as to identify shortcomings that can be used to your advantage.
Website analysis includes:
The semantic layer is how competitors present information, what emphasis they place on their products or services.
Conversion layer – what elements help the user to perform the target action (buy, subscribe, order). These are, for example, pop-up windows with discount offers or capture forms.
Technical layer – how fast is the site, how convenient is the mobile version, and whether it meets modern SEO standards.
Stage 2. Research of the target audience
It's important to know who your customers are, how they search for your products or services, and what's most important to them in their decision-making process.
Questions that can be considered for target audience research:
What problem does your product or service solve for your customers?
What difficulties or pain points does the audience experience when using similar sites?
What can motivate a user to make a purchase on your website?
Stage 3. Formation of technical specifications
Once information about competitors and target gambling database has been collected, the process of creating technical specifications begins.
This is a document that describes in detail the requirements for the future site:
What information blocks will be presented on the website and in what order.
What structure should a website have to be user-friendly?
What technologies and functional elements should be implemented (for example, cost calculator, feedback forms, integration with CRM).
Design features that reflect the brand and provide convenience to the audience.