What are lookalike audiences and why are they important?

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Similar audiences are a tool Facebook offers to help you find new potential customers.

These audiences are based on data from your custom audiences, such as customer lists, website visitors, or followers of your Facebook page.

Facebook analyzes the common characteristics norway telegram database of these people and creates a new audience with users who share those same attributes.

Lookalike audiences are important because:

They expand your reach: They allow you to reach a wider audience that has a high potential interest in your business.
Improve relevance: By targeting people similar to your existing customers, your ads are more likely to be relevant and effective.
Increase ROI: By targeting a more qualified audience, you can improve the efficiency of your advertising investment.
Create and optimize lookalike audiences in Facebook Ads
How to create and optimize a custom audience


Before you can create a lookalike audience, you need to have a custom audience as a base. Here are the steps to successfully complete this step:

Access Facebook Ads Manager: Go to the “Audiences” section.
Select “Create Audience” and then choose “Custom Audience.”
Choose your data source: You can choose from several options, such as your customer list, website traffic (using the Facebook pixel ), or interactions on your Facebook page.
Define criteria: Specify the details of your custom audience. For example, if you choose website traffic, you can target visitors to a specific page or those who performed a particular action.
Learn how to create and optimize similar audiences in Facebook Ads


Once you have your custom audience, you can proceed to create a lookalike audience:

Select “Create Audience,” then choose “Lookalike Audience.”
Choose Source: Select the custom audience you just created.
Select location: Define the country or region where you want to find your new lookalike audience.
Choose your audience size: Facebook will let you select an audience size, from 1% (narrower and more similar to your base audience) to 10% (broader and less similar). I recommend starting with a size of 1% for the best accuracy.